The following is a selection of recent projects of Larose Research & Strategy. We have also managed a number of Issue Management and Government Relations projects for undisclosed clients, in areas related to transportation and infrastructure development, resource and land use, as well as organizational feasibility studies.
Kamloops Airport Visitor Intercept Project and Accommodations Tracking (ongoing). Larose Research and Strategy is the research partner of Tourism Kamloops, the Kamloops Airport Authority, and the Kamloops Accommodation Association for evaluating trends in visitation to the Kamloops region. The Airport Visitor Intercept Project monitors and evaluates airport user demographics, visitor origins, resident destinations, visitor trip activities, trip expenditures, and overall trip satisfaction. The Accommodations Tracking project monitors and evaluates trends in accommodation room nights, revenues, visitor origins, and visitor types (leisure, corporate, etc.). The project also evaluates and reports on occupancy, ADR, and REVPAR, assisting accommodation providers with understanding their relative performance levels.
Economic Impact Analysis – Discovery Coast Connector Ferry Service (2014). This report examines the economic impact of BC Ferries service modification between Port Hardy and Bella Coola in the summer 2014 travel season. The report evaluates passenger experiences aboard the MV Nimpkish, including calculation and evaluation of a Net Promoter Score. It includes longitudinal analysis of ferry service performance measures, including vehicle and passenger capacity, load factors, pricing, and other service logistics impacting ridership. The report estimates the economic impacts of ferry service travellers along the Discovery Coast Circle Tour, including visitor expenditures, GDP, tax revenue changes, employment, and indirect/induced impacts on other sectors. The report also includes a survey of tourism operators in the North Island and Cariboo Chilcotin Coast region, to determine the impacts of ferry traffic declines on visitation and revenues, evaluation of business modification responses, and future ferry transportation development considerations for the region.
Boatswains to the Bollards – A Socioeconomic Impact Analysis of BC Ferries (2014). This project was a first-ever comprehensive overview of the impact of BC Ferries fare changes and service levels on coastal communities and the BC economy. The project included longitudinal analysis of select ferry performance measures in a comparative context, analyzed consumer price elasticity (PED) for specific routes and all route groups, and estimated the economic impact of passenger spending in the BC economy, including indirect and induced impacts, employment, and taxation revenues. The report also developed a “back-cast” regression model to predict potential ridership levels from 2003-2013 if fare increases had remained at the rate of inflation (CPI). The report concluded with a summary of impacts of ferry ridership changes in specific coastal communities and regions, including changes in local/regional employment, residential real estate values and sales volumes, business formations and failures, and other areas. The report was commissioned by the Union of BC Municipalities and the Association of Vancouver Island and Coastal Communities, and was the UBCM Convention’s Policy Paper for 2014 (endorsed unanimously by UBCM delegates).
Community Ambassador Training Feasibility Study (2014). This project involved development of a feasibility study on the need for training of community representatives on local/regional destination attributes and attractors, including local history, culture, geography, and attractions (paid and natural). It involved evaluation of existing models for community ambassador training, development and execution of a stakeholder consultation / communications plan, survey development, data collection, and evaluation. Results were presented in a final report for go2hr. The project was undertaken in partnership with Sentis Market Research.
BC Marine Tourism Economic Opportunities Analysis (2014). This project assessed the issues and opportunities facing the marine tourism sector in British Columbia, for the BC Ministry of Jobs, Tourism and Skills Training. The project included marine tourism economic impact estimates for six coastal sub-regions, a survey of marine tourism operators to identify issues and opportunities related to land and resource management, and identified priority development nodes for future destination development efforts. The project included recommendations for enhancing marine tourism planning in British Columbia.
Tourism and Forestry Viewscape Management – Discovery Islands (2014). This project involved facilitation of public consultation sessions with tourism, forestry, and First Nations representatives in the Discovery Islands on behalf of the BC Ministry of Jobs, Tourism and Skills Training, to assist in resolving tourism and forestry conflicts in the region. The project involved development of a facilitated session agenda, key messages and presentation materials, management of a World Café breakout session, documentation of results, and development of recommendations on regulatory and non-regulatory mechanisms to enhance future inter-sectoral collaboration in the region.
Economic Impact of BC Ferries Route 40 (2014). This report provides an overview of the economic impact of Route 40 (Discovery Coast) ferry service between Port Hardy and Bella Coola. The analysis quantifies Route 40 passenger spending along the “Coast Cariboo Connector Circle Route,” and includes a survey of businesses on the North Island and Coast Chilcotin regions to assess business reliance on ferry service. The report estimates impacts of ferry service cancellation on tourism revenues, GDP, and employment, and makes recommendations on future ferry services in the region.
Destination BC Performance Benchmarking Report (2013-14). This project assessed performance measures used by Best in Class national and provincial/state Destination Marketing Organizations to evaluate tourism sector performance, and developed a Gap Analysis Report to assist Destination BC with monitoring and evaluating BC’s tourism performance. The project involved identification of leading tourism destinations, evaluation of destination strategies and related performance measures used by key competitors, assessment of Destination BC’s existing performance measures, alignment of potential new performance measures with DBC brand pillars, values, and attributes, development of a performance measurement Gap Analysis Report, and drafting of recommendations related to data collection requirements (cost, effort, sustainability).
Resource Sector Labour Market Analysis (2013-14). This project assessed the potential labour market demand, supply, and imbalances associated with resource development projects in British Columbia, with an emphasis on support occupations required for remote camps. Larose Research & Strategy was the Project Manager, responsible for project design, procurement / management of the research team, and communications. Labour market modelling was undertaken by Roslyn Kunin & Associates.
Resort Community Labour Market Strategic Analysis (2012-13). This Strategic Analysis was a first-ever comprehensive assessment of resort community labour markets. The report identified resort community workforce patterns, issues, and strategic opportunities related to the recruitment, retention, and training of workers. The project was guided by resort community representatives from across BC. Peter Larose was the project lead (go2 staff), responsible for securing project funding, defining study objectives and methodology, procuring and managing the research team, selecting and overseeing the Project Advisory Committee, and vetting the final report.
BC Tourism Labour Market Strategy (2010-12). This initiative updated the 2003 Tourism HR Action Plan managed by go2 Tourism HR Association. Peter Larose served as the project lead (go2 staff), and was responsible for securing project funding, facilitating the development of a project Scope and Terms of Reference with the go2 Board of Directors, managing the project research team, facilitating community consultations, editing report drafts, and overall project communications.
Economic Impact of the HST on the BC Tourism Sector (2009). This project identified the potential impacts of the Harmonized Sales Tax (HST) on the BC tourism sector. The project identified the taxation shift in 17 tourism-related industries, estimated consumer price elasticity by product sector, and estimated revenue, taxation, and employment impacts on each component industry, as well as the sector as a whole. Peter Larose managed all report processes (as COTA staff) undertook all research, analysis, and report drafting, in consultation with BC tourism sector leaders.
Tourism Sector Strategy in Response to Mountain Pine Beetle (2009-10). These two related projects developed tourism sector strategies in response to the mountain pine beetle, in partnership with the Omineca Beetle Action Coalition (OBAC) and Southern Interior Beetle Action Coalition (SIBAC). Peter Larose served as the project lead (as COTA staff), securing project funding, defining the project scope and Terms of Reference in partnership with the Beetle Action Coalitions, procuring project research teams, liaising with local and regional stakeholders, and vetting research and reports.